As travel demand picks up, the airline industry is experiencing a resurgence and, to capitalize on this trend, many companies are focusing on retailing innovation and seat offerings.
Indeed, ancillary revenue—including paid seat selection and other flight extras—has been shown to contribute significantly to airlines' profitability.
This eBook explores how creating multiple-seat products through a combination of location, physical characteristics, and added extras allows airlines to generate more value and deliver a personalized, customer-centric experience.
Examples of seat retailing strategies include:
- Offering ‘middle seat free’ options
- Adding premium economy cabins
- Implementing dynamic seat blocking for groups
Discover the benefits of advanced retail technology for airlines by downloading our eBook.
