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Air transformation lab



Retailing Transformation. Where are you? 

Accelya launched Air Transformation Lab in 2020 to inject fresh thinking into airline retailing. Since then, the industry has taken giant steps to make airline retailing a reality. 2021 saw NDC go “mainstream,” and airlines become less dependent on legacy. Today’s new Air Transformation Lab asks a fundamental question: when it comes to the path to distribution freedom and high-performance retailing, where is your airline on this route? Join us on this exploration into airline retailing from various vantage points to inspire your journey ahead.




This series of articles deep dive into some of the critical areas airlines address on their journey to high-performance retailing. The starting point may differ, and the route may take many twists and turns, but the destination is the same. It's an end-to-end transformation. Where is your airline on that journey, and what do you need to know? Read on to explore.


Muffi Lokhandwala 3 MIN READ

Making the most of ONE Order: Think finance!

To unlock the high-performance retailing potential of ONE Order, airline finance teams must be involved early in the process and made key stakeholders in this transformational change.

Muffi Lokhandwala, Accelya’s Global Head of Business Development for Financial Solutions, explores the key steps finance teams could consider to better drive order transformation.


PRVW HUB-Mark McDonald

Fearghal O’Connell 2 MIN VIDEO

Leading the charge for high-performance retailing at World Aviation Festival

This year’s record-breaking World Aviation Festival was an excellent opportunity for airline executives to talk about the latest technology and strategies driving the industry forward.

The Accelya team took center stage to talk about revenue management, game-changing innovation, and our vision as the industry emerges into a third horizon of value.

Watch Mark McDonald's video to learn more about the World Aviation Festival 2022 experience.


PRVW HUB-Jonathan-Newman

Jonathan Newman 2 MIN READ

When addressing the biggest unoptimized cost on your balance sheet, there are six questions to ask.

With distribution costs under the spotlight, airlines have generated millions of dollars of cost efficiency and incremental revenue using NDC and merchandising technology. But one significant area has remained unoptimized – incentives.

Read Accelya's Jonathan Newman's blog, where he explores how an airline's commercial strategy and distribution come together to drive revenue from investment in incentives



Tye Radcliffe 2 MIN READ

The third horizon of opportunity - high-performance retailing.

Events season is here, and Accelya's Tye Radcliffe is going on the road to talk about how the industry is about to enter the third horizon of opportunity.

What does this mean? Well, in a nutshell, if NDC triggered airline retailing transformation, then ONE Order is the jet fuel accelerating the journey. ONE Order and science, rather than rules, will bring us into the third horizon of high-performance retailing. Read Tye's blog to learn more, or catch one of his sessions at T2RL and the World Aviation Festival.  


PREVIEW--NDC adoption #1

Nancy Delgado & Fearghal O'Connell 7 MIN READ

Why NDC? Why now?

With Accelya processing 40% of the world’s NDC transactions, we are in a unique position to see the positive impact of distribution and channel management strategy on airline sales.

Accelya's Director of Product Management for NDC & Distribution, Nancy Delgado, and Air Transformation Lab’s Editor in Chief, Fearghal O’Connell, explore why now is the best time for an airline to launch its NDC journey.



Muffi Lokhandwala 4 MIN READ

You can’t sell anything if you can’t account for it!

Accounting plays a key role in delivering airlines to the future world of offers and orders. But how can an airline’s finance team reconcile new ways with back-end operations - while doing business-as-usual?

Accelya’s Global Head of Business Development for Financial Solutions, Muffi Lokhandwala, explores the role of order accounting in the journey to high-performance retailing.



Andrew Webster 4 MIN READ

ONE Order. It's Simple

Accelya’s newly appointed Director of Product Management for ONE Order, Andrew Webster, picks up the story on ONE Order and order management and how its implementation will affect the future of the airline business.

In his first Air Transformation Lab post, Andrew shares his wealth of experience and knowledge from his many years at one of the world’s largest airline groups. Welcome to the team, Andrew!



Fearghal O’Connell 3 MIN READ

Lufthansa Group airlines: How to get on the right path to retailing transformation

Bill Cavendish, Global Business Development in Accelya, caught up with Johannes Walter, Head of Channel Partners, Lufthansa Group airlines.

Johannes tells us about how NDC is at the start of the airline group’s journey toward end-to-end retailing, with ONE Order approaching on the horizon.



Marketing team 1 MIN READ

NDC analytics: Data not deity

There’s a saying, “In God we trust, all others must bring data.” It has never been so relevant than today, as insights will enable airlines to weather the whims of a volatile travel market and fast-track their path back to profitability.



Amanda Campbell 11 MIN READ

Road to retailing excellence - ONE Order and order management

Do you need to get up to speed with ONE Order or do you want a refresher? Curious about how it will affect the future of the airline business? Read our blog for an introduction to ONE Order and order management



Jim Davidson 2 MIN READ

Retailing Transformation. Where are you?

Now I am Accelya’s new Chief Executive Officer. I am incredibly humbled and excited to take the helm of this company looking to change up the retailing opportunity for airlines and the wider industry. So, it feels right to open the next chapter of the Air Transformation Lab. I am calling this chapter “Where Are You?”. Because an airline’s journey can have many starting points. The route can take various turns along the way, but the destination is the same. It’s high-performance retailing. 




Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders. These two have all the qualities of a good podcast host: they ask the right questions, are relatable, and are both great storytellers. Tune in for this new season of “Reaching New Heights,” which promises to be fresh, genuine, and always insightful.


Fearghal O'Connell 10 MIN LISTEN

What does NDC success look like? with Justin Jovignot, TAP Air Portugal

For this new season of Airline Voice Radio, we welcome two new hosts. Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders.

In this episode, Tye flies solo when he meets with Justin Jovignot, TAP Air Portugal’s Director of Commercial Strategy and Distribution.



Fearghal O’Connell 17 MIN LISTEN

Trading up to a new vision of revenue management with Melissa Skluzacek, easyJet.

For this new season of Airline Voice Radio, we welcome two new hosts. Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders. 

In this first episode, Tye talks to Melissa Skluzacek, easyJet’s Director of Trading and Revenue Management. What does trading mean, and how does easyJet ensure its revenue needle moves in the right direction? Listen to their podcast to find out.



Fearghal O’Connell 25 MIN LISTEN

Lovin' Distribution with Nadine Dawood Morgan, Qantas.

The "Reaching New Heights" series goes down under and sees Accelya's Jim Davidson catching up with Nadine Dawood Morgan, Head of Distribution and Payments in Qantas.

Nadine is an advocate for communication, collaboration, and engagement to increase NDC adoption. Listen to her podcast to find out how Qantas creates NDC ambassadors ready, willing, and able to spread the good word. 


Jiri Marek -Podcast-481X481

Fearghal O’Connell 24 MIN LISTEN

Distribution revolution or evolution? with Jiri Marek, Air Serbia

Accelya CEO, Jim Davidson, continues the "Reaching New Heights" series with Jiri Marek, CEO of Air Serbia. Jiri is a firm believer that distribution needs to transform, but you’ll have to listen to the podcast to see if he thinks a revolution or an evolution would work best.



Fearghal O’Connell 23 MIN LISTEN

Setting the tempo for a rocking startup performance, with Birgir Jónsson, PLAY Airlines

The "Reaching New Heights" series returns to the airwaves with Accelya CEO Jim Davidson chatting to PLAY Airlines' CEO, Birgir Jónsson. This startup airline is benefiting from the international travel resurgence and has added many new routes to its portfolio. Not all CEOs can claim to be rockstars, but Birgir was a drummer in one of Iceland’s most famous bands. Now he’s setting the tempo for a great startup performance.



Fearghal O’Connell 20 MIN Listen

Who would want to go back to a non-smartphone? with Neil Geurin, American Airlines

In this first episode in a new season called "Reaching New Heights", Accelya CEO Jim Davidson talks to Neil Geurin, Managing Director of Digital Customer Experience and Distribution at American Airlines. The US carrier is seeing encouraging numbers on their flights and has started thinking holistically about customers rather than if the trip is for business or leisure.




In these relatable video interviews, airline leaders share their experiences and lift the hood on the front runners' strategies. Hear from your peers at the cutting edge of high-performance retailing.


Marketing Department 3 MIN VIDEO

Retailing transformation: RwandAir share their views.

At the World Financial Symposium in Qatar, Bright Kayinamura, Interline Accounting Manager at RwandAir, gave us some great insights into the state of NDC and ONE Order in Africa. Bright is convinced that with further training, finance will be better positioned to help accelerate the journey to NDC and ONE Order.

“We need to pull up our socks and speed up so that we are not caught unaware”, added Bright Kayinamura, Manager - Interline Accounting, RwandAir.

Watch his video to see what else he has to say about finance's role in retailing transformation.



Marketing department 3 MIN VIDEO

Retailing transformation: Royal Air Maroc share their views.

Accelya met some finance giants at the World Financial Symposium in Qatar. In this video, Soufiane Attif, Royal Air Maroc's Head of Revenue Accounting, gave us his insights into what part finance has to play in retailing transformation.  

“To reap the benefit of ONE Order, finance needs to simplify processes and to enable NDC to unlock flexibility”, Souffiane Attif, Head – Revenue Accounting, Royal Air Maroc.

Soufiane thinks that ONE Order is the logical next step to NDC, and it will facilitate NDC's aim and goals.  Check out his video to see what other observations he has on finance's role in retailing transformation.



Marketing Department 4 MIN VIDEO

Retailing transformation: Kenya Airways share their views.

At the World Financial Symposium in Doha, Accelya sat down with Ezekiel Oduor, Revenue Accounting Manager at Kenya Airways. For Ezekiel, a greater NDC adoption gives the airline an opportunity to reduce its distribution costs and extend its rich content. 

"The main drivers for NDC for me are the opportunity that NDC gives airlines to reduce distribution costs and to extend their rich content”, Ezekiel Oduor, Manager – Revenue Accounting, Kenya Airways.

See what other points Ezekiel makes on ONE Order's positive impact on Kenya Airways' order accounting in this short video. 



Marketing department 5 MIN VIDEO

Retailing transformation: Alaska Airlines share their views.

Accelya caught up with some finance giants at the World Financial Symposium in Qatar. Alaska Airlines' Director of Revenue Accounting, Jenny Benjamin, gave us her point of view on finance's position in retailing transformation.

We want to run as a financially efficient company, and I understand NDC will enable us to streamline how we sell directly to the customer.

Watch Jenny's full video to see what else she has to say on finance's role in retailing transformation



Marketing department 40 MIN VIDEO

Customer-centricity and finance's role in retailing transformation.

Taking the stage at IATA's World Financial Symposium in Doha, Philip Fernandes, Accelya’s SVP of Product Strategy (Settle Group), explained that the ambition of the third horizon is to allow airlines to move into an era of high-performance retailing.

To do that, Philip proposed that finance teams put the customer at the center of their operations.

Read about Philip's position on finance's role in retailing transformation and watch the full panel session entitled “How to make it work? The providers' point of view”.



Marketing department 7 MIN READ

Retailing transformation: Finance giants share their views.

At the World Financial Symposium in Doha in September, Accelya got together with airline finance leaders to understand their perspectives on the role of finance in retailing transformation.

Check out the four videos to see how these finance leaders are in synch on retailing transformation and the role of NDC and ONE Order



Marketing department 5 MIN VIDEO

Bringing integrity: The role of finance in retailing transformation

At the recent World Financial Symposium in Doha, airline leaders discussed the opportunities for accounting in a world of offers and orders.

Qantas' Head of Revenue Accounting, Konda Reddy, and Accelya's Philip Fernandes took the stage to set the scene for their industry colleagues. If you're in airline finance and couldn't attend the session, we have rounded up the key takeaways in this article.



Fearghal O’Connell 7 MIN VIDEO

Reimagining distribution landscapes with George Bryan, Hawaiian Airlines

Earlier this year, we announced that Accelya is powering Hawaiian Airlines' market-first distribution strategy. We sat down with George Bryan, Hawaiian Airline’s Senior Director of Distribution, to learn more about the US carrier’s ongoing transformation journey


Thank you for your interest in the Air Transformation Lab. This new chapter on high-performance retailing includes podcasts, thought-leadership blogs, and customer testimonials that will inspire your journey ahead.